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Best SEM Training in Gurgaon & Best SEM Training Institute in Gurgaon
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Join Best SEM Training in Gurgaon, SEM Course in Gurgaon, SEM Institute in Gurgaon
APTRON delivers an in-depth best SEM training in gurgaon. Students having SEM certification are able to secure a quick job in an MNC. Participants need to enroll in a best SEM training institute in gurgaon to attain the skills involved in the technology. Our core strength is our trainers, who are expert professionals and veteran from the industry. At SEM institute in gurgaon, our trainers have developed practical modules combining the syllabus (industry compliance). During the SEM course in gurgaon, trainers create realistic situation using simulators and devices.
SEM training classes students are asked to take decision concerning to troubleshooting or managing the technology without interrupting the running business operations. Join the best SEM training in gurgaon provided by APTRON Gurgaon which equip participants with thorough information, knowledge and experience on the subject.
At APTRON, we consider students as our responsibility. Our values inspire us to provide students a comprehensive SEM training so that they achieve their career goals confidently. To do that, we have setup a laboratory in accordance to industry standards that comprises of latest devices, applications and softwares. Our whole building is equipped with Wi-Fi facility, latest I.T infrastructure, and smart classroom facilities.
Our responsibility does not end after completion of SEM course and certification. We provide SEM training course with placement solution to the students. Our placement team schedule placement drives and also conducts interview in different MNCs. Already, we have kept a moderate SEM course fee to support students coming from all sections of the society. Further, students find the SEM training course duration flexible. SEM course time is scheduled according to the student's requirements.
APTRON Gurgaon SEM is all about practical and practice; our classes include theory and practical exposure for the students in learning. Join the best SEM training in gurgaon provided by APTRON Gurgaon to avail quick SEM coaching, moderate course fee, and placement after Ab initio course.
The SEM syllabus includes for SEM course module on real time projects along with placement assistance. SEM topics covered are
Introduction to SEM, Google Adwords Overview, Understanding Adwords Algorithm, Creating Search Campaigns, Tracking Performance/Conversion, Optimizing Search Campaigns, Creating Display Campaign
& Many more. Check the duration, course content and syllabus given below.
SEM Course Fee and Duration
||45 - 60 Days
||2 hours a day
||3 hours a day
||6+ hours a day
Course Content Covered in SEM Training Course
Google Adwords Overview
- Understanding inorganic search results
- Introduction to Google adwords & PPC advertising
- Overview of Microsoft Adcenter (Bing & Yahoo)
- Setting up Google adwords account
- Understanding adwords account structure
- Campaigns, Adgroups, Ads, Keywords, etc
- Types of Advertising campaigns- Search, Display, Shopping & video
- Difference between search & display campaign
Understanding Adwords Algorithm
- How does adwords rank ads
- Understanding adwords algorithm (adrank) in
- detail with examples
- What is quality score
- Why quality score is important
- What is CTR?
- Why CTR is important?
- Understanding bids
Creating Search Campaigns
- Types of Search Campaigns – Standard,
- All features, dynamic search & product listing
- Google merchant center.
- Creating our 1st search campaign
- Doing campaign level settings
- Understanding location targeting
- Different types of location targeting
- What is bidding strategy?
- Understanding different types of bid strategy
- Advanced level bid strategies
- Enhanced CPC
- What are flexible bidding strategies?
- Understanding flexible bidding strategy
- Pros & Cons of different bid strategies
- Understanding ad-extensions
- Types of ad-extensions
- Adding ad-extensions in our campaign
- Creating adgroups
- Finding relevant adgroups options
- using tools
- Creating adgroups using tool
- Understanding keywords
- Finding relevant keywords
- Adding keywords in ad-group
- Using keyword planner tool
- Understanding types of keywords
- Board, Phrase, exact, synonym & negative
- Examples of types of keywords
- Pros and cons of different types of keywords
- Creating ads
- Understanding ad metrics
- Display & destination URL
- How to write a compelling ad copy
- Best & worst examples of ads
- Creating ads
- What is conversion tracking?
- Why is it important
- How to set up conversion tracking
- Adding tracking code in your website
- Checking conversion stats
Optimizing Search Campaigns
- How to optimize campaigns at the time of creation?
- Optimizing campaign via adgroups
- Importance of CTR in optimization
- How to increase CTR
- Importance of quality score in
- How to increase quality score
- Importance of negative keywords in optimization
- Evaluating campaign stats
- Optimizing with conversion report
- Optimizing with keywords
- Optimizing performing keywords
- Optimizing non performing keywords
- How to decrease CPC
- Analyzing your competitors performance
Creating Display Campaign
- Types of display campaigns- All features, Mobile app, Remarketing, Engagement
- Creating 1st display campaign
- Difference in search & display campaign settings
- Doing campaign level settings
- Understanding CPM bid strategy
- Advance settings
- Understanding ads placement
- Creating diff. adgroups
- Using display planner tool
- Finding relevant websites for ads placement
- Creating text ads
- Creating banner ads using tools
- Uploading banner ads
- Optimizing Display Campaign
Top Reasons to Choose APTRON for SEM Training in Gurgaon
- Our SEM training in gurgaon adheres to international industry standards.
- We facilitate students with modern I.T infrastructure and learning environment during the SEM training in gurgaon.
- Trainers in SEM training classes combine the self-developed practice session module with current syllabus.
- Being responsible, we provide students SEM course with placement assistance.
- SEM training in gurgaon is conducted during weekdays and weekends as per participant's needs.
- Our SEM trainers are analysts, researchers, consultants and managers possessing a decade experience in coaching SEM course in gurgaon.
- Ultra-modern I.T laboratory equipped with latest infrastructure.
- Our lab is opened 365 days in a year. Students are facilitated with online mentoring during practice sessions.
- SEM training classrooms are equipped with projectors, live racks, Wi-Fi, and digital pads.
- We facilitate students with glass-door study room and discussion zone area (meeting room).
- No cost training sessions are conducted on personality development, spoken English, group discussion, and mock interview to sharpen the presentation skills.
- No cost SEM training course materials are provided.
- Study materials include books, and soft copies of tutorials in the form of PDFs, sample papers, technical and HR interview questions.
- We also provide hostel facility at Rs.4,500/- a month.
- Our certificates are globally recognized provided after completion of course.
- We facilitate students with Extra Time Slots (E.T.S) for doing unlimited practical at no cost..
- According to the requirements, students can retake the class at no cost.
- To enhance knowledge of the students, the complex technical concepts are imparted through easy coaching.
- We accept master and visa cards (Debit & Credit), also payment mode cash, cheque, and Net Banking available.
APTRON Trainer's Profile for SEM Training in Gurgaon
APTRON'S SEM Trainers are:
- Our trainers are subject specialist who have mastered on SEM technology.
- Our trainers are have received excellence awards for their dedicated SEM training and coaching.
- Our trainers are researchers, consultant, and analysts working as an employee in HCL Technologies, Birla-soft, TCS, IBM, Sapient, Agilent Technologies, and so on.
- Our trainers are single, double and triple certified professionals in the subject.
- Our trainers have regular coordination with MNCs HR team on daily basis.
Placement Assistance after SEM Training in Gurgaon
APTRON'S Placement Assistance
- APTRON's Gurgaon division having successful 96% placement rate.
- APTRON’s SEM training centre in Gurgaon assist students in writing their resume meeting the current industry needs.
- APTRON’s SEM training institute in Gurgaon sharpens students’ interview skills, provide session on personality development, spoken English, group discussion, mock interview, and presentation.
- APTRON, the best SEM training institute in Gurgaon assists students in securing placement in top IT firms such as HCL, TCS, Infosys, Wipro, Accenture, etc., confidently.